Our Brands
Explore our partner and in-house brands — curated for quality, consistency, and shelf impact.
ALSAFA
A leading halal frozen foods brand in North America, built around tasty, convenient meals you can trust. From everyday essentials to family favorites, ALSAFA is made for quick prep with dependable quality. The brand is rooted in serving community needs while keeping authenticity and wholesomeness at the center.
ALSHIFA
A Sunbulah Group honey brand known for pure, natural honey and strong consumer trust. ALSHIFA sources honey from select regions worldwide and focuses on quality standards and consistency. It’s a premium pantry staple—great for daily use, wellness routines, and giftable sets.
Dawn Foods
One of Pakistan’s leading frozen foods names with a wide range of ready-to-cook, ready-to-eat, and ready-to-bake options. Built for convenience, consistent taste, and international-standard production. A strong freezer-door brand for busy households and everyday meal planning.
EBM
A Pakistan-based food company known for decades of baking excellence and beloved household brands. Best recognized as the makers of Peek Freans, with a broad biscuit and cake portfolio. Built around quality, consistency, and everyday enjoyment—perfect for tea-time, lunchboxes, and pantry staples.
Falak
A basmati rice brand launched with the vision to be a premier choice for rice lovers worldwide. Known for consistent quality and reliable cooking performance across everyday meals and special occasions. With strong global availability, Falak is built for shoppers who care about aroma, grain length, and results.
India Gate
A globally recognized basmati name backed by KRBL’s milling and export leadership. Built on brand trust, consistent grain quality, and strong shelf authority. A natural destination brand for shoppers who buy rice based on reputation and performance in the pot.
Menu
A modern food brand offering a broad range of ready-to-cook and ready-to-eat options, plus prime cuts. Designed for convenience without losing the comfort of familiar flavors. A strong fit for freezer sets and shoppers looking for quick, dependable meal solutions.
Mezban Foods
A Dawn Group-linked brand built on the same principles of quality and dependable everyday food. Mezban offers a strong range of staples and halal-focused items designed for consistent household demand. Great for building a reliable core assortment that shoppers repurchase often.
Nestle Pakistan
A widely trusted food and beverage name with strong household recognition. The brand’s purpose centers on nutrition, health, and wellness—built to enhance everyday quality of life. A dependable anchor for familiar favorites inside an international assortment.
Shahzada Rice
Premium Pakistani basmati carefully procured from fertile Punjab regions and processed with a quality-first approach. Milled, sorted, and polished in a modern integrated facility, then packaged through automated systems for consistency. Ideal for shoppers who want aroma, presentation, and reliable results for everyday and special dishes.
Shan Foods
A global food brand known for recipe mixes, spices, and cooking essentials that simplify authentic home cooking. Built around quality operations with a focus on product safety, consistency, and taste. A category leader that helps shoppers make signature dishes with easy, reliable “open–mix–cook” convenience.
Shezan
A heritage food brand founded in 1964 with strong recognition across beverages and pantry categories. Known for fruit-forward products and a quality-driven approach backed by long-standing trust. Great for shoppers looking for familiar tastes and classic favorites that belong in every home.
SIPWOW
A fun, modern basil-seed drink line made to stand out in the cooler. Built for shoppers who want something different—refreshing flavors, unique texture, and strong visual shelf impact. Ideal for grab-and-go moments, international beverage sets, and discovery-driven customers.
Sunbulah
A major Saudi food manufacturing name with a portfolio built to meet everyday consumer needs. Known for scale, category depth, and consistent quality across multiple food segments. A strong brand partner for building freezer and pantry sets that shoppers recognize and repurchase.
United King
A long-standing bakery and sweets name with decades of community presence and strong export reach. Built on tradition, premium taste, and a wide variety—from baked goods to indulgent sweet favorites. Great for tea-time shopping missions, gifting moments, and high-frequency snack baskets.
Zebra Rice
A basmati rice brand established through Hamsons Inc., a California-based importer founded in 1990. Known for premium-quality basmati and a trusted household presence built over decades. Ideal for shoppers seeking long, aromatic grains for everyday cooking and special dishes alike.
Zeeba Rice
A basmati rice brand positioned around fine grain quality and strong global appreciation. Known for aromatic, beautiful long grains designed to elevate everyday meals and festive occasions. A great option for shoppers who want premium results with dependable cooking performance.
SIPWOW is our in-house beverage line built for modern shelves—bold flavours, premium presentation, and a refreshment experience customers come back for.
Bold flavour. Modern presentation. Built to stand out.
SIPWOW brings together strong shelf presence, clean branding, and familiar flavours in a format that feels premium, easy to merchandise, and instantly noticeable in the cooler.
Featured flavours
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By the numbers
Big, clean stats that animate once — then settle with impact.